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About the Rugby Store

Three men standing outside the Rugby Store at Twickenham

Photo: Getty Images

The Rugby Store stocks the largest selection of England replica kit alongside a huge selection of England Rugby branded apparel, men’s and ladies leisure wear, gifts and souvenirs. There is also a wide range of international and club replica shirts, branded training wear and equipment. 

The first shop was opened with the new East Stand in 1974 then re-branded and launched as The Rugby Store by Phillipe Sella in December 1994. 

Until November 08, it was located in the East Stand, before moving to the newly developed South Stand, where the main store now occupies over 7000 sq ft, half as big again as the former site.  

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